Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewellery. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.

People’s Uniques 2024

Discover and vote for your favorite six Trollbeads Uniques, chosen and voted by the Trollbeads community. The winning beads will become a limited edition collection. Winners announced on July 19, 2024. Collection available in stores and online on October 18, 2024.

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The participants who uploaded images for the top 6 beads will each win the limited edition kit for themselves and a friend.

Shop People's Uniques 2023

Shop People's Uniques 2022

Shop People's Uniques 2021


People’s Bead 2024

For the 16th time, we invite you to People’s Bead. This is one of our most exciting events where YOU can become a Trollbeads designer.
People’s Bead is a bead inspired by people, designed by people, and selected by people.

Take a look at all of the previous winners and be inspired by their amazing creativity

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Trollbeads Day

Trollbeads Day is a day dedicated to celebrate all who wear Trollbeads as a part of their personality, wardrobe and life story. Every year a Limited Edition bead is released exclusively made for Trollbeads Day.

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Happy Birthday 2024

Happy Birthday 2024 is a new limited-edition faceted glass bead. It's a fantastic way to mark your special day and enjoy your birthday everyday with Trollbeads. Due to high demand the bead sells out fast, so we recommend ordering early to avoid any birthday disappointments! 

Happy Birthday 2024 Bead


Share a Christmas Card

Share a Christmas Card is a fun worldwide event where we give away a prize each day of December. Our Trollbeads fans are encouraged to send Christmas cards to five random participants and in return they receive Christmas cards from friends of Trollbeads around the world. Every Christmas card received is another chance to win a prize. Join us during this magical event at a magical time of year!

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Trollbeads offers an exclusive VIP Club for our valued customers, with an annual membership fee of $99. The membership year goes from September 1st to August 31st. Members receive a unique, artisan-crafted glass bead each year, encapsulating elements of culture and nature.

This year’s signature bead is the Munga-Thirri, a masterpiece inspired by Australia’s Simpson Desert, complete with a Certificate of Authenticity and a unique membership number for online registration. Beyond the bead, members enjoy early access to sales, specialized discounts, and exclusive event invitations.

Founded in 1976, Trollbeads has grown from a single bead-on-bracelet concept to a global luxury jewelry brand. The VIP Club offers a privileged entry into this esteemed community.

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"Believe you can and you are halfway there."


Morning Sky is the official Global Event Bead 2023. The bead is a limited edition glass bead with a very special faceted cut – unlike any other bead in the collection. Available on special Trollbeads events only.